Top 5 Virtual Fitness Programs on Unified Platform in Bulgaria Q2 2023

In the second quarter of 2023, the performance of the top 5 virtual fitness programs in Bulgaria on a unified platform shows varied trends in downloads, revenue, and active users. Here’s a detailed look at the data:

Strava: Run, Bike, Hike saw a consistent increase in weekly revenue, peaking at approximately $786 in the week of June 19. Weekly downloads were relatively steady, reaching a high of 696 in the week of June 12. Active users also showed an upward trend, increasing from 9.4K in late March to over 10.4K by mid-June.

Sweat: Fitness App For Women experienced fluctuating weekly revenue, with the highest being around $556 in early May. Downloads remained low throughout the quarter, peaking at just 45 in late March. The number of active users saw a gradual decline from 323 in March to 184 by the end of June.

Yoga-Go: Workout & Exercises had a varied performance, with weekly revenue peaking at $448 in early April. Downloads showed a significant drop, from 936 in late March to just 12 by the end of June. Active users also declined from 2.4K in March to 479 by the end of the quarter.

Fitbit: Health & Fitness showed stable performance in weekly revenue, peaking at $454 in early May. Downloads were consistent, with a slight peak of 176 in late March. Active users saw a gradual decrease from 2.5K in late March to around 1.9K by the end of June.

Home Fitness Coach: FitCoach had a mixed quarter with weekly revenue peaking at $424 in late March. Downloads fluctuated, reaching a high of 517 in mid-May. Active users showed a significant increase in mid-May, peaking at 1.4K before falling to 332 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.